Win your first cloud sale 2X faster by driving alignment around your target markets

Defining Target Markets

The success of your cloud channel strategy is dependent on your ability to define the RIGHT high potential market segments for your new, cloud technologies. This is a critical success factor! In this important class, we will provide you with the tools to teach you HOW to identify the market segments which can buy your products first so you can "get to revenue" 2X faster than your competition.

  • 25 Minutes on Demand Video

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Lesson Plan

01  HOW to define high potential market segments for your new cloud products


02  Importance of building strategy backwards from the target segments


03  HOW to build a Territory Coverage Map (TCM) to ensure your success 


04  HOW to map existing partners to the TCM and identify coverage gaps


05  Industry best practices for Defining Target Markets